Philosophy
At Customer First Marketing, we help companies turn loyalty into growth — using data, storytelling, and systems that make advocacy part of your company DNA
“Customer advocacy is a multiplier of customer goodwill and company revenue.” — Craig Johnson, Chief Customer Advocate, Customer First Marketing
Two Questions Every Leader Should Be Asking
How are your customer advocacy programs performing?
What is the value of your customer advocates?
These two questions define the future of your growth. Companies that can answer them confidently don’t just have advocates — they have a competitive advantage.
The Advocacy Advantage
Evidence
Build awareness through customer validation.
→
Influence
Accelerate pipeline with advocacy touchpoints.
→
Engagement
Maximize advocate lifetime value.
We can show you if your customers are already driving your growth, and where advocacy can deliver impact next.